Welcome In: Your 6 A.M. Briefing Starts Tomorrow

Tyreese: Good morning. Welcome in. If we have never met, my name is Tyreese, and I have spent thirteen years building MOMS Mobile Oil Change in Ambler, Pennsylvania, one driveway and one fleet yard at a time. Tyreese: This morning I want to tell you what happens here now, because this group is about to run like a shop, and every good shop starts the day the same way. With a morning meeting. Tyreese: Starting tomorrow, every single morning at six o'clock, you get a briefing from me. It is short. Three to five minutes, about as long as your first cup of coffee. One thing that is happening in our industry, one tactic you can steal, and one action I want you to take that day. No fluff, and no hour-long webinar energy at six in the morning. Just the signal, the play, and the move. Tyreese: Then, three days a week, Monday, Wednesday, and Friday, we go deeper with the full show. That is where we open the books. Pricing. Fleet contracts. Hiring, in a year when nobody can find a tech. The real numbers from a real operation, including the mistakes, because the mistakes are where the tuition gets paid. Tyreese: Here is why I am doing this. Most of us run alone. You are the owner, the tech, the dispatcher, and the complaint department, sometimes before breakfast. The big chains have district managers and morning huddles and a whole building full of people whose only job is to think. You have this group. So we are going to think together, every morning, out loud. Tyreese: And let me give you a taste of the briefing right now, so you know exactly what six o'clock sounds like. Tyreese: The signal. The chains are marching. One express oil change chain just passed two hundred and ninety stores, and car wash money, real money, is now buying its way into oil changes. They are coming for the customer who values speed and convenience. I covered the details in this morning's episode, so go listen to that one after this. Tyreese: The tactic. You cannot out-chain the chains, and you should not try. They sell ten minutes at their place. You sell zero minutes at the customer's place. No driving, no waiting room, no line. But that pitch only works if booking with you is easier than driving to them. Online booking, a text confirmation, and a reminder before the visit. If a customer has to call and play phone tag to give you money, the chain wins a customer you already had. Tyreese: The action, and it is a small one. Today, look at your next seven days. Find one open slot. Then text one past customer whose vehicle is due, by your records or by the calendar, and offer them that exact slot. One text, one real name, one real time. Not a blast. Not a coupon. A person, offering a person a spot. That is the thing two hundred and ninety stores cannot copy. Tyreese: That is the briefing. Signal, tactic, action, coffee done. Now imagine what one hundred and eighty of those mornings does to a business over six months. That is the bet we are making here. Tyreese: So here is what I need from you. Show up at six. Bring your numbers when we go deep on Mondays, Wednesdays, and Fridays, because this gets better when it is real. And when something works in your shop, share it in the group, because somebody one state over is stuck on the exact problem you just solved. Tyreese: Tomorrow morning, six o'clock, briefing number one. I will bring the coffee talk. You bring a vehicle count and an honest answer to one question. How many repeat customers did you actually contact this week? Tyreese: Let us go build the shops the chains wish they could copy. I will see you at six.