Winter Car Prep: Sell the Check Before the Freeze

Originally aired 2026-11-09 on the Mobile Oil Change Industry podcast.

Pep Boys just kicked off winter-prep season — Tyreese on why the pre-winter check is the best sales window of the year, and the one text to send before your first job today.

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Key Takeaway 1

Good morning. Welcome in. Monday morning, November ninth, coffee's hot, the van's warming up, and we've got a full week in front of us. Let's get into it.

Key Takeaway 2

Here's the signal. Last Tuesday, November third, Pep Boys put out a five-step winter prep checklist. Now Pep Boys is a Philly company, started here back in nineteen twenty-one, and they've got nearly eight hundred shops, so when they put out a checklist, it's not a suggestion, it's a sales campaign. Step one on that list is a pre-winter oil change. Step two is the battery. And this is the number that got my attention: a car battery can lose up to thirty-five percent of its strength at thirty-two degrees, and up to sixty percent at zero. Their own master tech said it plain, a battery that was borderline in September can fail completely once the temperatures drop.

Key Takeaway 3

Now here's the thing. That checklist isn't really for the customer. It's for the shop. Pep Boys just told eight hundred stores to go sell winter prep, right now, before the first real freeze. And every chain in the country is doing some version of the same thing this week. Winter prep season is here, and it's the best sales window of the year that nobody talks about, because everybody's still thinking about the holidays.

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Tyreese Burton is the owner-operator of MOMS Mobile Oil Change in the Philadelphia area and host of the Mobile Oil Change Industry daily podcast. He covers the business of mobile automotive service — pricing, operations, fleet contracts, and industry shifts — from the driver's seat.

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Winter Car Prep: Sell the Check Before the Freeze